Working within a group, we were tasked to create a brief for our chosen campaign; NHS Smoke-free.

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After conducting a multitude of research, particularly reviewing previous campaigns, we found that there was a gap in the market for the cost of cigarettes.

With our research in hand, we decided to use money, posing as a cigarette to visually portray smoking your money away.

Our vision was pitched to a photography group; whereby we art directed the imagery, to create the posters to the left. 

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