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Orange Passion Fruit

Final mockup AM

Label designs
J20 Rebrand
For this project, I was required to rebrand the J20 drinks (Apple & Mango) (Orange & Passsion Fruit) so that they are more suited to the 18+ market as opposed to being seen as a 'kiddy' drink'.
This was for the YCN (You Can Now) competition. J20 wanted it to be designed in a way that showed the drink containing a fusion of two ingredients. The liquid in a regular J20 bottle is one colour and doesn't necessarily portray this, so in order for me to tackle that part of the brief, I decided to design a gradient of colour from the main fruit fading into the liquid. (Apple colour fading into the mango coloured drink) (Passion Fruit colour fading into the orange coloured drink).
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