This project was completed whilst working for Pomvom UK.

To enhance the quality of our photo products, I was given the responsibility of transforming static photo overlays into engaging, animated versions.

Working closely with the Marketing Manager, we identified 1080x1920px as the ideal format—perfectly suited for Instagram Stories and TikTok.

 

To ensure versatility across platforms, each overlay was designed with a central 1080x1080px safe zone. This guaranteed that key elements, such as park logos and guest photos, remained clearly visible.

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With this approach, videos could be seamlessly adapted for social media feeds as well as stories. The safe zone preserved essential content, while the outer areas acted as complementary visual filler.