This was a freelance project for Mellors Group, who wanted to open a German-beer-styled winter market, in the Canary Wharf area.

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I was asked to create all of the social media visuals and video content, which you can now see live on their Instagram page

(@thewinterclub - https://www.instagram.com/thewinterclublondon/).

 

The brief was to craft a look and feel that felt elevated and elegant, something that nodded to the winter season without leaning too heavily into traditional Christmas themes. [Since the venue runs right through until the end of February]

 

Starting with the supplied brand colours and logo, I built out the rest of the visual identity, from menus and signage through to digital and print content, to create an upmarket look across all touch-points.

 

Deliverables:
• Social media content (images + video)

• On site video marketing
• Food & Drinks menus
• Food van signage
• Advertising and print signage

• Venue Directional Signage

• Table Topper signage