SmilePapi Teeth whitening strips - by GetMegawhite

 

This was a freelance commission to develop a fresh, contemporary brand identity for a new teeth whitening range, launched under the playful name SmilePapi. The client requested that a smiley face be incorporated into the logo design to reflect the cheeky and light-hearted tone of the brand.

The target audience was defined as individuals aged 18–30, seeking a confident, radiant smile.

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My role was to design a distinctive logo, which would then form the basis for the wider brand identity and packaging design. Shown above are a selection of initial logo concepts, featuring three variations of the smiley illustration, alongside the final approved logo and packaging design.

 

For reference, the brand’s website can be viewed at www.smilepapi.com (Note: the website itself was not created by me).