In 2017, I co-founded a clothing business with my brother, PRÉS Label, targeting the 15–30-year-old demographic.

Our vision for the brand was to combine elegance and an upmarket feel while staying aligned with the latest streetwear trends.

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I led all apparel design, overseeing the process from initial concepts through to production with our manufacturer. Additionally, I managed our brand identity across daily Instagram posts and our website, and art-directed our photography shoots, including selecting locations and directing how models were presented in each image.

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Although the business is no longer active, (due to unfortunate circumstances) the experience provided me with invaluable skills in both design and business management, which I continue to apply in my professional work today.