In 2020, following the challenges brought on by COVID-19, Picsolve entered administration and was subsequently acquired by Pomvom.

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Pomvom introduced its innovative technology across all former Picsolve-operated sites, including major theme parks and attractions. During this transition, it became clear that the existing brand identity was outdated and no longer reflected the company’s evolving vision and values.

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I was therefore entrusted with creating a refreshed visual identity that would better capture Pomvom’s future direction. The rebrand needed to remain consistent with the CEO’s requirements: the Pomvom name and its signature fly emblem were to stay in place, and purple was to be retained as the primary brand colour.

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The images on the left illustrate my rebranding journey – from early concept development through to the final design solution.