As part of our digital media platform launch, we collaborated with Alton Towers Resort to design and deliver animated overlay experiences for two of their flagship rides. These animations were created to enhance the standard ride photography offer, giving guests a more dynamic and memorable keepsake.

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Working closely with the Alton Towers team, Wicker Man and The Curse of Alton Manor were selected as the feature attractions.

My responsibility was to lead the creative development, starting with storyboards that shaped the narrative and visual direction.

From there, I produced the final animated video assets and re-designed the static photo templates to ensure consistency across both formats.

The concepts were presented to Alton Towers Resort, refined with their feedback, and successfully launched in-park.

The overlays remain live today, available for guests to purchase as part of their ride experience.