For the launch of The Cube’s “£1k Cube Challenge”, I helped bring the experience to life, shaping how it looks, feels and moves.

The brief was: create something bold, energetic and instantly recognisable. A look that matches the tension and excitement of the game.

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I started by developing the logo and brand direction, then translated that into a full set of motion and graphic design assets. From the large screens in the attraction to social media content and campaign visuals, every element was designed to feel connected and engaging across every touchpoint.

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One of my favourite parts was creating the on site motion graphic screens, that play as guests progress through the challenge - little moments that reward achievement and add to the immersive experience.